Platform Data coverage Pricing Docs
Coming soon

Should you extend credit to this company — and how much?

A recommended credit limit for any UK company, generated in seconds, with the full reasoning behind it — not a bare number from a generic score with no explanation.

Seconds
Response time
Cited
Full reasoning trail
API
Embeddable

The problem this solves

"How much credit should we extend this new customer?" gets asked constantly and answered badly — usually by gut feel or a generic score nobody can explain. A wrong decision either turns away good business or extends terms to a company that can't pay.

1

Enter a company

By name or company number — the same company you'd otherwise be manually researching.

2

Instant analysis

Z-Score, payment history, existing charges, and narrative risk flags are pulled and weighed together.

3

Recommended limit, with reasoning

A specific figure, plus the exact factors and sources behind it — not a black box.

What goes into every recommendation

Recommended limit

A specific figure calibrated to the company's actual financial position, not a generic band.

Confidence level

An honest indication of how complete the underlying data is, rather than false precision.

Cited reasoning

Every contributing factor — Z-Score, payment delay, charges, risk flags — linked to its source filing.

Z-Score & trend

Not just a current snapshot — whether financial health is improving or declining factors into the recommendation.

Existing secured exposure

Charges already registered against the company are factored in, since they affect what's left for unsecured creditors.

API-embeddable

Usable as a standalone lookup or embedded directly into your own onboarding or checkout flow.

Where this gets used

Credit Controller

Onboarding a new trade customer

A credit controller onboarding a new customer gets a recommended limit and the specific reasoning behind it in seconds, instead of a days-long manual credit check process or a gut-feel default limit.

Output includes: Recommended limit · Confidence level · Z-Score & trend · Payment delay history · Existing charges
A defensible, documented decision made in the time it takes to onboard the account.
B2B Platform / Marketplace

Automating credit decisions at checkout

A B2B e-commerce platform embeds the API directly into checkout, automatically approving or flagging a buy-now-pay-later order based on the buyer's real-time recommended limit, without a manual review step for every transaction.

Automated, explainable credit decisions at transaction speed.
Trade Finance

Sizing exposure limits across a large buyer book

A trade finance provider uses the API to set and periodically re-check exposure limits across thousands of buyer relationships, rather than relying on annual manual reviews that miss deterioration between cycles.

Exposure limits that reflect current risk, not a stale annual snapshot.
CapabilityPopulousGeneric credit score lookup
Recommendation explained, not just a numberYesScore only
Factors cited to source filingsYesNot shown
Existing secured charges factored inYesRarely included
Embeddable via APIYesVaries
How fast is a credit-limit recommendation generated?

Designed for a single-digit-second response — fast enough to use live, mid-conversation with a new customer, not just as a background batch process.

Does the recommendation include an explanation, not just a number?

Yes — every recommendation includes the specific factors behind it (Z-Score, payment delay history, existing charges, risk flags), each cited to its source filing.

Can this be embedded into our own onboarding flow?

Yes — Instant Credit-Limit Decisioning is designed to be usable both as a standalone lookup and via API for embedding into your own customer onboarding process.

What if a company has very limited financial history?

The recommendation will reflect the available data and confidence level honestly, rather than presenting a precise-looking figure from insufficient data.

Join the waitlist All products